WickedNat

Creative Thinking & Everything you wanted to know about designers — but were afraid to ask.

September 14th, 2006

Creativity. It’s quite a buzz word these days, especially the phrase “Creative Thinking”. Not many people are sure exactly what it is — but it’s being hailed as the saviour in business — a new way of thinking that when unleashed will create abundant ideas and wealth.

According to A Whole New Mind — a great book by the way — “If it’s likely that someone in China or India can do your work more cheaply than you can, or if a computer can do your work faster than you can…” You better start thinking creatively.

But all of this fuss about creativity has gotten me thinking — Is one way of thinking really better than another way? Will it really solve anything if we all dress in black and become uber-creative?

And it was this article below on thinkvitamin.com that put things into perspective. It’s an article that tries to explain to the the Web Developer some of the outlandish behaviours that a Web Designer exerts on others during a project:

http://www.thinkvitamin.com/features/design/everything-you-wanted-to-know-about-designers

It made me realise that at the end of the day — there really is no better way. The Designer is no more important than the Developer and visa versa. The fact is — is that we need each other to design & develop those great products for our clients.

Perhaps, what we need more than anything, is a common language. Or a common understanding. So that when we do communicate and work together on projects — we can do so in a way that would bring out and maximize the talents of both the left-brained and right-brained thinker.

Then we would really be creating new products that add value.

Technorati Tags: design, creative thinking, new product development, creativity

Entry Filed under: Design